Our Prismiq Story
“Wow, I think I’m going to be able to start making videos again.”
-James, YouTube car reviewer.
You know the feeling. You’ve filmed something great, now comes the dread. Hours of scrubbing, trimming, arranging, and hoping it all makes sense.
We’ve been there too. That’s why we built Prismiq: a system that gives creators their time back so they can focus on storytelling, not files, clips and timelines.
It begin with Instagram (the spark)
Michael and I have been building photo/video tools for years. The problematic pattern we could no longer ignore: storage is cheap, cameras are everywhere, and creators are drowning in media. Videos, photos, graphics, terabytes of stuff with no good way to make sense of it all.
So we started with photos… The idea was simple: dump your shots into the system, and it would curate candidates for your Instagram wall. It would learn your style, help you tell your visual story, and keep the curation on brand.
To do that well the system would need to really understand the story being told. What’s unique about this creator? What’s their voice? What are the photographic attributes, and how do they sequence the progression of their visual story? Each image reinforces the aesthetic choices of that creator and their brand.
Once we started going down that path, the aha moment hit us.
This approach would be even more powerful for long form video.
The pivot that changed everything
You already know this: video is exponentially harder. A single 15-minute video can have hundreds of cuts. Multiple takes, flubbed lines, and hours of footage to sort through.
The tools haven't fundamentally changed since Avid introduced the NLE in 1989. Still the same workflow: manually find, scrub, cut, sequence. Even modern alternatives like CapCut focus on effects and templates rather than solving the core assembly problem.
We thought: what if we applied the same narrative understanding we'd built for photos to this much bigger problem?
We pivoted. Built it for YouTube. For video creators who are making content week after week, drowning in footage, spending more time managing timelines than being creative.
The test that proved it could work
Our first creator James does car reviews on YouTube. Side hustle, posts about once a month. He’d film himself talking in the car, walking around the vehicle, explaining features; classic A-roll heavy content.
Then he became a father, and his posts stopped. Not because he didn’t want to create. Because he didn’t have time to edit anymore.
He gave us footage from a couple of his shoots. One video that was already finished and we wanted to see if we could recreate his edit. He also provided another that was just raw material sitting on his hard drive, untouched, he filmed it while his baby slept in the car seat. Never edited it. New parent, no time.
We loaded them into Prismiq. The system analyzed it all, identified duplicate takes, figured out the narrative structures, and assembled two videos both over 15 minutes runtime.
We sat down and pressed play.
And they were… good.
Not perfect… The timing was off by a second or two here and there. A few would benefit from slightly different sequencing, but for not having done anything except feed in the footage? It made sense. It told the story. It worked. James said the changes he would make would be minimal.
James’s next reaction was the moment we knew we were onto something:
“Wow, I think I’m going to be able to start making videos again.”
That’s what this is really about. Not just faster editing. Giving creators more time to create.
Who we are (and who we’re not)
Look, we’ll be honest about who we are.
We’re developers. We’ve built video and photo tools for years. I even worked as an assistant editor on feature films way back. We know the craft deeply. We understand the process.
We also make videos ourselves—side projects, experiments with ideas. But we’re not running YouTube channels with weekly uploads. We’re not influencer personalities.
We’re developers who love the craft of videography/photography, understand the pain of post production, and have the expertise to build next generation solutions to the creator’s grind.
That’s our angle. We use what we know best (building systems) to fix what frustrates everyone most (the endless grind of timeline and media management).
How it works in a nutshell
Start with footage or a script
Point Prismiq at a reference video, or upload your planning notes: The system analyzes it and learns the narrative pattern.
Upload your raw footage — Prismiq figures out which takes are duplicates, and understands your coverage.
Get your assembly cut — the system matches your footage to the narrative structure and assembles it intelligently.
Make quick tweaks, easily swap-in any of the synchronized takes.
Export as EDL/XML — load it into Premiere, Resolve, or Final Cut and continue your normal workflow.
We didn’t want to replace your editor. We wanted to be the accelerator that gets you 75% of the way there in minutes instead of hours.
Right now, we’re focused on spoken narrative: A-roll content where there’s lots of talking. That’s where the most tedious work happens, and that’s what we’re solving for first.
What’s ready (and what’s not)
We’re calling this alpha for a reason.
What works now:
Assembly cuts for A-roll heavy content
Smart take selection from multiple attempts
Narrative structure learning from example videos
Native timeline edits (word based) and content swapping
Export to your professional editor via EDL/XML
What’s coming next:
B-roll insert track that clusters supporting visuals around your narrative
Even smarter scene understanding
More control over pacing and style
We’re being upfront about this because we want to build it right. And that means building it with you, not for you.
We’re ready for alpha
The assembly cut part works. We’ve tested it. We’ve seen it save creators massive amounts of time.
Now we need to make sure it works for a wide variety of content types and creator styles. We want to know if the workflow fits naturally into how you already work. We want to hear what’s missing, what’s confusing, and what makes you say “heck yeah!”.
Our mission is to save you time on tedious tasks so you can spend your energy on the creative stuff. Less timeline management, more storytelling. Less late-night scrubbing through takes, more time to actually live.
We’re looking for 50 co-creators
Not just testers. People who will help shape what Prismiq becomes.
If you’re a creator who:
Makes A-roll heavy content (talking head, commentary, reviews, tutorials)
Spends 6+ hours editing videos you wish took 2
Has stories to tell but limited time to tell them
Wants to be part of building the future of editing
We want to work with you.
This is early. This is raw. This is your chance to directly influence what we build next.
Built by developers who get it. For creators who deserve better.
- Robert & Michael
About Us